One of my main projects at SolarWinds started out as a side project - I noticed that even though we were outputting great content, our final landing pages ended up sub par. I dug into the ion interactive cms and generated new responsive templates with presets established for SolarWinds branding. I also created training materials to train non-technical leads (sales and marketing) in customizing these foundations for multiple projects.
By the end of my time at SolarWinds, we were yielding higher click-through and download numbers from these new options compared to campaigns running with the old process.